REDUNNDANT

There is wealth of information around you, creeping from every possible orifice into your personal space bubble. In this abundance of information there is chance that you encounter with the same information, again and again.

I feel annoyed to see the same ‘forwarded’ message in my Facebook feed multiple times, and then again on my Whatsapp groups and so on.

Such a waste.

It’s a waste of my attention, my time and my device memory. What is the use of seeing same message? reading the same joke? solving the same puzzle?

I think this is a negative effect of virality. While virality is a measure of social reach , growth and success, these bits of information go into the loop and hit us back again only to make us despise them.

How can we avoid it?

We can have a marker on every piece of information being read and be filtered out in every other stream. How can we track it without putting an extra effort? Probably that is the challenge? We should then allow the system to read through our messages, collate all the read information and filter them out in subsequent media streams. Sort of Big Brother watching our feeds.

In the physical world, I observed redundancy to catch attention. Like those posters pasted all together on the wall. In design language it is called ‘Grouping’ to create a visual weight on the canvas. So however dull and boring might be the poster, it catches your attention. I’m not sure if that is intentional or a lazy guy at work.

However, I believe in virtual world redundancy shouldn’t stand a chance.