RMS Auto - iOS App
RMS ACTUOS | UX | 2015
RMS Actuos is an auto remarketing platform in the US. Users usually sell the cars before the lease term ends with their dealers. To get a good offer on newer purchases, they need to send a damage report and unlock discount offers. This is a DIY app for users to send those reports.
Most of the users sell off their cars before the expiry of their lease term while it is mostly in good condition either because there is a new car released in the market. Companies to entice the users offer heavy discounts to maintain loyalty to the brand. These companies take help of RMS Actuos platform to evaluate the condition of the old car.
Executives from RMS would visit the customers and by asking few questions and taking pictures of the car generate a damage report and send back to the office. Based on this report, dealers offer discounts on the purchase of a new car.
However, manpower being limited RMS wanted to build a DIY app for customers to self-evaluate the condition of the car and answer few questions on the mobile device.
We ( myself and Joby, the visual designer ) had to design an iOS app for RMS Actuos which Inspection Checklist is complete Scans the VIN under the hood Reads the number and auto-populates the information about the car The customer can click pictures of the car from multiple directions with help of self-guided tutorial and Augmented reality screens Upload the pictures taken onto the app. Answer few questions regarding the car condition Unlock the discount coupon
We couldn’t do a proper user research since we were offshore but our other counterparts situated on site, could meet the users and meet the clients regularly. They briefed us about the persona and goals. We had many call with clients and the expectations were set right.
I came up with wireframes for part of the flow and based on gradual feedback from my design manager Liz, I could freeze on the complete flow over 4 iterations. Then we designed the UI screens for the app while I was sketching wireframes for the subsequent scenarios. Once the user scans the VIN under the hood, the number is auto-populated and car history is retrieved. However, there are cases when the number is damaged and cannot be captured properly. Then the user can manually enter the number. Below is the case when VIN scan is successful. When VIN scan is not successful we will throw an error. Then we proceeded to next steps of taking pictures and answering the questionnaire. Here are few screens from each of the scenario.
We received specific feedback on the interaction and visual design, on which we iterated to finalize the designs. Overall there was not much deviation from the original flow we thought.
We had to consider the character limitation of the questions and change the option design accordingly so that we can minimize the scrolling. After the customer fills out the questionnaire there would be an unlocked offer with a discount coupon. We designed the coupon for Passbook app on iPhone, which would be saved easily and retrieved easily. Also notifying the user about the expiry date of the coupon is handled by the Passbook app. Overall it was an exciting project which involved my close interaction with Clients, Design Manager, and Visual designer.