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RMS - Auto Remarketing

RMS ACTUOS | UX | 2015


RMS Actuos is an auto remarketing platform in the US. Users usually sell the cars before the lease term ends with their dealers. To get a good offer on newer purchases, they need to send a damage report and unlock discount offers. This is a DIY app for users to send those reports.



Situation

Nike’s marketing team uses iPads to access, retrieve, download and present the branding material for various purposes. While iPads make it super comfortable to carry around, one of the major challenges is the limited memory.

Also, there is a variety of content being stored and had to make it usable for the users to identify and access the files.

There would be simultaneous requests to retrieve the files from the cloud and this would make the downloads slow. So arose the need for offline access.We had to reflect the upbeat and sportiveness into the interaction.


My Role

We ( myself and Joby, the visual designer ) had to design an iOS app for RMS Actuos which Inspection Checklist is complete Scans the VIN under the hood Reads the number and auto-populates the information about the car The customer can click pictures of the car from multiple directions with help of self-guided tutorial and Augmented reality screens Upload the pictures taken onto the app. Answer few questions regarding the car condition Unlock the discount coupon

Approach

We couldn’t do a proper user research since we were offshore but our other counterparts situated on site, could meet the users and meet the clients regularly. They briefed us about the persona and goals. We had many call with clients and the expectations were set right.

Sketching wireframes and designing UI


I came up with wireframes for part of the flow and based on gradual feedback from my design manager Liz, I could freeze on the complete flow over 4 iterations. Then we designed the UI screens for the app while I was sketching wireframes for the subsequent scenarios. Once the user scans the VIN under the hood, the number is auto-populated and car history is retrieved. However, there are cases when the number is damaged and cannot be captured properly. Then the user can manually enter the number. Below is the case when VIN scan is successful. When VIN scan is not successful we will throw an error. Then we proceeded to next steps of taking pictures and answering the questionnaire. Here are few screens from each of the scenario.

Feedback and Iterations


We received specific feedback on the interaction and visual design, on which we iterated to finalize the designs. Overall there was not much deviation from the original flow we thought.

Learning


We had to consider the character limitation of the questions and change the option design accordingly so that we can minimize the scrolling. After the customer fills out the questionnaire there would be an unlocked offer with a discount coupon. We designed the coupon for Passbook app on iPhone, which would be saved easily and retrieved easily. Also notifying the user about the expiry date of the coupon is handled by the Passbook app. Overall it was an exciting project which involved my close interaction with Clients, Design Manager, and Visual designer.